Start-up Setting Up

A good beginning ensures higher valuations

Prudent Group

Start-ups: Ambitions and risks, 2 sides of a coin!

Even innovative solutions fail because of inadequate financial support.
Seed funding and angel funding isn't good enough to scale up a business.
Start-up founders don't know the true value of their ventures. And give away large equity.
Shrewd investors and large companies often trace pass start-up's IPR.
Start-ups often shut shop due to unavailability of funds.
Regulatory compliances are complex, and a distraction to start-up founders.
Solutions

That's why you need Prudent CFO!

We are not just advisors but active players in the start-up domain. Our sister concern regularly invests in start-ups. So we know what savvy investors look for in new ventures.
Prudent CFO helps you create a better business plan, pitch deck, and realistic projections. So investors take you seriously..
We help you be diligent and compliance..
Our experience in start-up domain help you gain the most from government schemes and incentives for start-ups..
With us you can negotiate with even the top corporates with confidence. And as equals..
We help you protect your IPR and make best representation in case of any disputes..
Access to our network of investors will make your financial journey easy..

    Solutions

    Prudent CFO:
    Our Services For Start-ups

    Prudent CFO is a springboard for start-up success. Our experience in start-up domain helps your dream become a reality.

    Starting up a venture is a challenge in itself, why add legal and compliance challenges to it? Our experts will guide you in creating the right company structure, and will also help you with all kinds of registrations. This foundation will save you from a lot of future challenges, and will get you better valuations.

    Legal assistance

    Our legal experts help you choose the right business structure, draft necessary documents. We ensure compliance with local, state, and central laws.

    Registered agent services

    We receive official correspondence and legal documents on behalf of your business, ensuring you stay informed and compliant.

    Tax registration services

    These services help you obtain the necessary tax registrations for your business.

    Business license and permit services

    We help you identify and obtain the required licenses and permits for your specific industry and location.

    Intellectual property protection

    Our trademark, copyright, and patent services help you protect your business's intellectual property, such as logos, designs, and inventions.

    Domain registration and website setup

    Registering right domains and setting up robust hosting for websites is crucial for establishing your business's online presence.

    Banking and financial services

    We choose and set up right banking solutions for your business.

    A revenue plan is crucial not just for investors but also to run the venture profitably. Creating and evaluating revenue plans is one of our core competencies. Our proven templates and revenue plan approach will guide you in avoiding common mistakes, and will show you earning opportunities you may not be aware of.

    Market Research

    We do a thorough Industry analysis, competitor analysis, and market need assessment before creating a revenue plan.

    Business Model Development

    We help you in identification of revenue streams, and develop business models that capture good value for your business.

    Financial Planning

    Our revenue plans are not speculative, we support it with revenue forecasting, expense budgeting, and break-even analysis.

    Funding Strategy

    We help you with capital requirement estimation, as per your business roadmap.

    Financial projections play a vital role in a start-up journey. Entrepreneurs need funds for continuous product development, hiring better talent, and for marketing expenses. Our Financial projections help founders in assessing their real need for funds. These data based projections also help them secure funds from investors.

    Revenue Projections

    We make sales forecasting by various pricing assumptions, customer growth estimates.

    Expense Forecasting

    Get the best expense forecasting which takes into account fixed and variable costs estimation, operating expenses, and cost of goods sold (COGS).

    Cash Flow Projections

    Accurate estimation of monthly cash inflows and outflows, working capital management, as per timing of payments and receipts.

    Break-even Analysis

    A dynamic estimation of Break-even, taking into account changing market scenarios. Helps make corrections and fund raising in good time.

    Scenario and Sensitivity Analysis

    Our experts create projections under different assumptions (best case, worst case). And suggest impact of changes in key variables (price, cost, sales volume).

    Funding Requirements and use of Funds

    We accurately estimate how much capital is needed for the business, and how it will be spent.

    Only a good concept or product isn't good enough. Start-up ventures need a thorough Go-to-Market (GTM) Strategy to make a dent in the marketplace. We, along with our partners can help you gain initial traction, and then, accelerated growth with our branding, marketing and pricing strategies.

    Target Market Identification

    We help you define profitable target markets, identify ideal customer segments, and pin point their unmet needs.

    Value Proposition

    Our industry experts help you find your true USP, and then, express it well for the customers.

    Marketing Channels

    We help you choose channels to reach your audience: social media, email, SEO, events. We plan content and campaigns tailored to each channel.

    Sales Strategy

    We define sales process, targets, and strategies to achieve them. We help you with direct sales, online sales, partnerships.

    Distribution strategy

    We help you determine right distribution channels, and help you develop profitable deals with distributors, dealers, and joint venture partners.

    Pricing Strategy

    Our experts help you determine prices based on market research, costs, and competitor analysis. We suggest the best discounts, promotions, or subscription models.

    Launch Timeline and Budget

    We create a detailed schedule for launch activities and suggest allocation of budget to marketing, sales, and support efforts.

    Start-ups are run by passion, but proper policies are a must for long term, sustained growth. Our experts help start-up founders in establishing clear frameworks to guide operations and ensure compliance. Our policies also safeguard founders and promoters from potential legal challenges.

    Corporate Governance Policy

    A must for defining the roles and responsibilities of founders, board members, and management. We set clear guidelines for decision-making, meetings, and conflict resolution.

    Employment Policies

    From hiring to code of conduct, leave policy to remote work policy, we cover everything.

    Compensation and Benefits Policy

    We apply industry best practices to create salary structure, bonuses, stock options, and benefits like health insurance.

    Data Protection and Privacy Policy

    We set protocols about how the company collects, stores, and uses personal data. And ensure compliance with laws like GDPR or CCPA if applicable.

    Intellectual Property (IP) Policy

    We give clarity on ownership of inventions, patents, copyrights created by employees or founders. And set rules on confidentiality and non-disclosure agreements (NDAs).

    Financial Policies

    Everything that’s needed, from expense reporting and reimbursement procedures to budgeting, cash flow management rules and internal controls to prevent fraud.

    Health and Safety Policy

    We establish workplace safety standards, and design clear emergency procedures.

    IT and Security Policy

    To safeguard company properties we set up policies about use of company devices and software. And take cyber security measures.

    Social Media and Communication Policy

    Guidelines on employee use of social media about the company. Public relations protocols.

    Funding for start-ups demands a different approach. Because financial and performance track record is often not established. Here our deep experience in evaluation of intangible assets, and robust projections play an important role. We bridge the gap between Founders and investors, and create a win-win for all stakeholders.

    Value proposition

    We help founders in discovering the value proposition of their start-up venture. We assist founders in structuring the business for better valuations.

    Pitch deck and presentations

    Our experts help founders in creating compelling pitch decks. We make sure all potential objections and concerns are handled convincingly.

    Angel investing

    We have a network of angel investors who invest in early-stage start-ups, and also mentors them for success.

    Venture Capital (VC)

    We help start-ups founders in safeguarding their IPR, and get the best investment without losing excess equity.

    Government Grants and Subsidies

    We help founders take advantage of government schemes to fund start-ups.

    Revenue-Based Financing

    We can also arrange for capital in exchange for a percentage of future revenue. Founders keep their equity, while receive funds for growth.

    We help start-ups in talent acquisitions with our innovative benefit programs, as well as creating a culture that attracts exceptional people away from traditional companies. Our CHRO vertical makes a real difference.

    Workforce Planning

    We define realistic number of hires needed, outline job descriptions and qualifications

    Sourcing Candidates

    Leverage our CHRO team's database, access to job boards, social media, and career websites.

    Attractive benefits and policies

    We design a work culture that promotes transparency, equality, and offers benefits based on performance. This attracts good performers, even from MNCs, to join start-ups

    Screening and Shortlisting

    Our proven assessments and tests make sure you hire right people for the right role.

    Hiring Exceptional Talent

    Our HR thought leaders help founders in hiring senior domain experts.

    Impact

    Here is a Quick Review

    Prudent CFO's Start-up Setting And Growth Services will immensely improve your chances of realising your dreams and ambitions.
    Experience the confidence
    Access to our wide network of venture capitalists and investors
    Experience the confidence
    Business and revenue plan, pitch deck and financial projections
    Experience the confidence
    Due diligence as per best industry practices
    Experience the confidence
    Expert support from business registration to IPR protection
    Experience the confidence
    A trusted advisor and mentor in negotiations and deal makings.
    Make your money work

    Start-up with confidence. Soar up higher!

    Be compliant from day one, avoid future complexities.
    Create better valuation for your business.
    Negotiate with bigger firms with confidence.
    Schedule A Meeting
    profile

    We are a research-driven custom manufacturing organization based in India. Our focus is advanced intermediates and active ingredients in the agrochemical and pharmaceutical industry. Prudent CFO was instrumental in setting up our business, and taking care of strict compliances in our industry. With Prudent CFO along side us, we are confident every step of our way forward.

    Rizwan Sayeed

    True Pharma labs LLP

    FAQs

    Frequently Asked Questions

    A CFO brings expertise in financial planning, analysis, and strategy. These are of extreme importance in fund raising for a start-up.

    But even more important, a CFO can help a start-up on every step of their journey. From registering the business to establishing financial discipline in the company. A good CFO Service like Prudent CFO helps you be prepared for due-diligence, assists you in creating business plans and pitch decks. Also helps you in acquiring IPR and good talent.

    A CFO is an expensive resource. So obviously start-ups can't hire a full time CFO. But they can opt for fractional or virtual CFO services like Prudent Virtual CFO. A virtual CFO Service is cost effective and many start-ups take advantage of it.

    Our track record with start-up companies is trailblazing. We are an active partner in start-up investing ecosystems. From registering the business to angel funding and IPOs, our expertise adds value to start-ups. You can be sure, our expertise in start-up domain can beat most start-up consulting firms in India.